Case Study
Improving Customer Renewals with Reinforcement Learning
200% profit improvement within one month
Automated and optimized customer retention email campaigns for profitability.
- Our client was distributing 100,000+ retention e-mail offers to customers monthly with no optimization for profitability.
- Significant manual labor was required to segment customers into groups, define offers, report results and retry.
- Decision-making was instinctive and campaign results modest.
Optimized contract renewals using reinforcement learning.
Valent leveraged a reinforcement learning platform to find the optimal contract renewal offer for each customer.
200% profit improvement within one month
- 200% profit improvement (based on incremental CLV) within 1 month.
- Increased leadership’s confidence that marketing’s actions were rapid and relevant even when conditions change.
- AI platform outperformed the control group within 2 weeks.
- When customer behaviors evolved, the solution recognized and adapted its recommendations without human intervention.
For Businesses
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If your organization is interested in finding ways to improve your performance, profitability and growth, or leverage AI for transformational outcomes, we can help. Contact Valent Partners today to arrange a consultation on the challenges you face.
