Case Study

Defining Internationalization Strategies

B2C and B2B Solar Retailer​
Defining Internationalization Strategies
Situation

Expanding Solar Globally, Facing Digital Gaps

  • The client aimed to expand their market presence internationally, offering residential and commercial solar sales, financing, installation, and operations to reach new and underserved markets. However, their proprietary customer, partner, and internal-facing digital platforms were designed exclusively for domestic operations and required a significant overhaul to align with European operations and regulations.​
  • To address these challenges, the client engaged Valent Partners to lead the internationalization of their physical, financial, and digital products, along with all supporting business processes.
Approach

Tailoring Digital Tools for Global Markets

Valent partnered with the client's business and technology teams to enable foreign market sales and operations while identifying new digital tools and experiences:​

  • Discover: Conducted a comprehensive review of teams, platforms, and processes to identify opportunities and necessary changes. Engaged all business functions to document processes and team roles, considering unique geographical requirements and cultural norms. Evaluated digital platforms and services for their impact in new geographies and conducted market research to identify necessary data feeds and software services.​
  • Strategy & Plan: Designed workflows, enterprise architecture, and organizational structure tailored for international operations. Created market-specific P&Ls to guide investment decisions and developed workflows aligned with market-specific requirements and budgets. Built a roadmap for digital platform enhancements and validated new processes and data flows through conference room pilots.​
  • Build & Deliver: Designed workflows, enterprise architecture, and organizational structure tailored for international operations. Created market-specific P&Ls to guide investment decisions and developed workflows aligned with market-specific requirements and budgets. Built a roadmap for digital platform enhancements and validated new processes and data flows through conference room pilots.

Architectural Assessment

Results

Launched Global Sales Platform Successfully

  • Launched internationalized sales platform to support new market entry, including:​
    • Web-based solar system design/quoting platform.​
    • Back-end systems to support internal workflows for financing and underwriting (Salesforce, AWS-based).​
  • Redesigned all business processes across the customer lifecycle, encompassing:​
    • Solar design and sales​
    • Financing and underwriting​
    • Installation and deployment​
    • Customer service​
    • Operations and maintenance​
  • Documented and transitioned remaining product and engineering roadmap items to the internal client teams for remaining development.
For Businesses

You have a goal.
We’ll get you there.

If your organization is interested in finding ways to improve your performance, profitability and growth, or leverage AI for transformational outcomes, we can help. Contact Valent Partners today to arrange a consultation on the challenges you face.